Heritage Law: Dominating Local Search in a Competitive Market
Heritage Law Firm LLP
Bristol, UK
The Results
Measurable outcomes that transformed the business
The Challenge
Heritage Law was a well-established firm with 30 years of experience but was being outranked by newer firms with aggressive digital marketing. Their website hadn't been updated in 8 years, and they had only 12 Google reviews compared to competitors with 200+. Potential clients couldn't find them online.
Our Solution
We rebuilt their website with a focus on trust signals and case results. Our local SEO strategy targeted practice-area-specific keywords in Bristol. We implemented a systematic review generation campaign and created educational content addressing common legal questions. The site was optimized for mobile users who often search for lawyers in urgent situations.
Project Timeline
How we delivered results step by step
SEO Audit
Technical audit and competitor keyword analysis
Website Redesign
Modern website with practice area pages
Content Creation
Legal guides, FAQs, and blog articles
Review Campaign
Systematic review generation and management
Project Gallery
Visual highlights from the project
"We were skeptical about digital marketing - we're lawyers, not tech people. But the results speak for themselves. We're now the first result for "solicitor Bristol" and our phone hasn't stopped ringing. Best investment we've ever made."
Elizabeth Crawford
Managing Partner, Heritage Law Firm LLP
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